Spotify Echo Campaign
Brand: Spotify India
Agency: Wondrlab, India
My Role:
Art Direction for the Campaign – Developed vibrant illustrations for playlists such as "Soulful Sitar", "Fascinating Flute",
and "Tabla Rhythms," enhancing user engagement and promoting Indian classical music.
Brief:
To create compelling illustrations representing the essence of classical and
South Indian music genres, aligning with Spotify's brand aesthetics.
Campaign Type:
Visual content creation for digital and print platforms
Team Size: 10+ members
Key Message:
Celebrating India's rich musical heritage by spotlighting classical instruments like the sitar, flute, and tabla, and their maestros.
