I’m Ash – Creative Director at JioHotstar, leading app design across APAC, where product thinking meets advertising craft. With a master’s shaped by London and Milan, I bring a global lens to building user-first brand experiences that balance strategy, storytelling, and design.

I also take on freelance passion projects that blend design + tech. I’m a designer and creative technologist who loves collaborating with diverse teams to build meaningful work, and I prototype a lot. From physical objects to digital interactions, experimentation is my go-to toolset. I’m especially interested in emerging tech (with a soft spot for AI), always exploring what’s possible while staying thoughtful about ethics, responsibility, and positive societal impact.