JioHotstar – Topical Tray UI/UX Redesign
Brand:
JioHotstar – India’s leading digital entertainment platform with a 1B+ IPL digital footprint.
My Role:
Creative Director, leading the Design at JioHotstar.
For Vibecoding part go to FUN
Objective:
Enhance content discoverability, increase engagement,
and optimise ad placements during IPL using guardrails.
Team Size:
10+ members
(UX/UI designers, visual designers, engineers, and product managers).
Key Message:
Seamless content navigation meets
high-impact ad integration for IPL’s billion+ viewers.
Execution:
AI-driven personalization, dynamic content surfacing,
frictionless UX, and ad-aware UI.